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U. of California bails out quickly on new logo
"The minute you say that the university will 'revisit' [the logo] is like acknowledging that it isn't good enough," Bourscheidt says. "That might be the worst answer, which leaves the door open for more controversy, and in fact, might have been the real blunder."
Warner Bros. Lets 'Dark Knight' Speak for Itself During Crisis
"They were understated in managing the situation," said Sophie Ann Terrisse, CEO at STC Associates, a brand-management firm. "They did this without over publicizing it. These were subtle gestures." Surge in products being recalled may be numbing consumers
"Many companies are being criticized not because they are not doing the right thing but because they are taking too long," said Sophie Ann Terrisse, chief executive of STC Associates, a brand-management firm.Rise of the She Economy
"The "Rise of the She Economy" in Return on Performance Magazine. "Less than 5% of the creative directors "specialized" in marketing to women are... men. Our CE comments on marketing to women."STC's CEO on BNN: Super Bowl Social Media Torque
Will not being a Super Bowl mega-advertiser be a winning move for Pepsi?STC's CEO on Taking Stock: The Rise of Social Media
STC's CEO on CNBC: Launching a Global Dialogue
Tata Communications launches its first global brand campaign.Pick your Green: Nissan LEAF or Chevy Volt?
STC's CEO, Sophie Ann Terrisse, discusses branding efforts of the new green cars on the market.Desigual's Marketing Stunt
Laurent Bourscheidt discusses the new Spanish retailer's bold marketing move.Why Marc Jacobs loves Bleecker Street
Laurent Bourscheidt weighs in on the increased retailer presence on Bleecker Street.Meet Me @ Target
Laurent Bourscheidt talks about luxury brands risking their reputation and value by attracting the mass market.McDonald's and Shrek: How To Run a Recall
STC's CEO, Sophie Ann Terrisse, weighs in on how successful McDonald's was in its recent recall.Mom, I'll Make a Profit Soon
Laurent Bourscheidt weighs in on Zac Posen's move to TargetCan Celebrities Still Serve as Effective Brand Ambassadors?
Sophie Ann Terrisse discusses celebrity endorsementsBehind Pepsi's Choice to Skip This Year's Super Bowl
"This is exactly where Pepsi needs to be," says CEO Sophie Ann TerrisseOpinion: Recalls Aren't Just for Americans Anymore
Sophie Ann Terrisse, illustrates a cultural divide over recent product recall.14 Ways A CEO Can Benefit From Social Media: A True Story
It took very little convincing to prove we needed social media...Marketing: The Luckiest Brands
If you are in marketing, you're finding that it's daunting out there. The recession has meant disaster for many companies, and the landscape of brand loyalty continues to change daily.
The Ms. CEO Show with Felicia Joy
Forbes.com: STC discusses how you can be happy at work in the midst of a recession
BNN talks to Sophie Ann Terrisse, CEO, STC Associates.Taking Stock: Social Media Ascendancy
BNN talks to Sophie Ann Terrisse, CEO, STC Associates.
The Decoder: In the Know with a PR Pro Meet Sophie Ann Terrisse
Stand out from the crowd: This is the touch that branding gives a company...
DS Simon speaks with Sophie Ann Terrisse, founder and CEO, STC Associates.
Taking Stock: Re-Branding Big Companies
BNN speaks with Sophie Ann Terrisse, founder and CEO, STC Associates.
Tips and Strategies for Thriving in Niche Markets
As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market's blow and maximize success?
Reader Feedback: Gloves Off
Yes or no? If you read between the lines, Sean Cassidy and Steve Cody actually agree in their responses: set budgets are in the best interest of both client and agency.
DS Simon Vlog: Sophie Ann Terrisse discusses Global Branding for clients.
STC Associates was selected to receive a Gold Award from American Design Awards
In a recent competition, STC Associates was selected from 632 submissions to receive a Gold Award from American Design Awards.
STC Associates Expands International Team
STC Associates, the global strategy and brand management firm, announced the expansion of its global marketing team to include three new members who will oversee international client relations and communications.
New Rules for Brand Management in Emerging Markets
Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies.
IP Interconnection Today - Identifying Opportunities and Addressing Risks
As carriers prepare to evolve to a converged, IP-enabled world, the industry faces a challenge to define the business and technological structures that will enable an interconnected network of networks.
STC Launches New Switch and Data Website
STC recently launched Switch and Data's new website. The project is a milestone in a large-scale branding initiative that will include new practice launches throughout 2009 for this provider of network-neutral data centers and Internet exchange services for the world's leading online brands.
STC retained by Donlin Recano
Donlin Recano, pioneers in the bankruptcy management field, retained STC Associates to boost the firm's position as a thought leader in bankruptcy management.
Tata Communications' TGN-Intra Asia Cable System Global Launch
For the completion of Tata Communications' TGN-Intra Asia Cable System, the final link in their submarine cable network, STC orchestrated a global launch and press event.
STC retained by the Boswell Group
Kerry J. Sulkowicz, founder and principal of Boswell Group consulting firm and contributor to Business Week, Fast Company and Harvard Business Review, retained STC to expand the firm's growth across broader service segments.
Switch and Data Partners with STC Associates to Build Mindshare in Technology Industry
STC Associates, the global strategy and brand management firm, today announced the company has expanded its existing relationship with Switch and Data (NASDAQ: SDXC).
STC Associates Expands International Team in New York Office
STC Associates, the global strategy and brand management firm, today announced the expansion of its global marketing team to include three new members who will oversee international client relations and content strategy.
Does Your Organization's Gene Pool Need to make a Bigger Splash? Workplace Diversity and its Impact on Creativity
The lifeblood of any communications agency is its capacity for creativity and innovation.
STC Associates Opens Singapore Office
STC Associates, the global strategy and brand management firm, today announced the opening of STC Singapore, the Asia Pacific hub of the New York-based consultancy.
VSNL International: Can Ethernet Capture the Global WAN?
STC Associates, the global strategy and brand management firm, today announced the opening of STC Singapore, the Asia Pacific hub of the New York-based consultancy.
WSTA Ticker: Can Ethernet Capture the Financial Instituion's Global WAN?
How will Security, Reliability, and Cost Benefits Meet Requirements?
Total Telecom Magazine: Testing the Management
Ethernet rides high in the WAN, but it has yet to break through in the VPN multiservices business
Intele-Card News: Global Prepaid Hot Spots
Prepaid providers have a vested interest in understanding the day-to-day changes taking place in international markets. Squeezed by a highly saturated U.S. Marketplace, many will struggle to survive if they fail to adapt in real time to the global forces affecting pricing and traffic.
Intele-Card News: Customer Connection
Trade shows, magazines, agencies and vendors can, and will, provide discounts if they trust they can grow with you. Build powerful relationships with these "enablers" to leverage a long-term return on investment.
Applied Research Technologies: Procurement Best Practices Guide
The purpose of this white paper is to discuss the potential technical and financial benefits of MPLS, and to share Applied Research Technologies' best practices model for procuring next-generation MPLS IP-based enterprise networks.
STC Associates In Top 20 To Watch, Says PRWeek
It's easy to see why STC Associates enjoyed a fivefold increase in its PR billings in 2000 to nearly $2.9 million. In August, the New York-based firm bought PR agency Danlee in Red Bank.
CEO Sophie Terrisse Ranks In PR News Top 15
Sophie Terrisse always imagined one day being called counselor, although PR wasn't part of the initial plan. After receiving a law degree from the Sorbonne, she spent six months as an attorney in her native Paris before crossing the pond and landing a PR job in Manhattan at the boutique firm, The Wiener Group, where she stayed for three years.
Can David Beat Goliath In The Battle for Agency Clients?
When Sophie Terrisse puts on her game face to pitch a big client, she focuses on two key areas: the creative and the personal. A partner in STC Associates, a midsize marketing firm in Manhattan, Terrisse believes that both are equally important.
Success Made In France
Sophie-Ann Terrisse et Laurent Bourscheidt, one is the head of the Public Relations firm STC Associates, the other is the Art Director.
Can you super-charge your brand by becoming super-social?
