STC Associates News

Job Title: Art Director – STC Associates Pte Ltd.

Fri, 11 Feb 2011 9:30:00 EST

The Art Director will play a key role to lead, inspire and motivate the Asia design team, as part of a global creative department, to develop and direct work of the highest caliber as they partner with internal and external groups, from concept development through production. Role requires, driving key blue-chip Multi-National Corporate (MNC) accounts.

Pick your Green: Nissan LEAF or Chevy Volt?

Thu, 23 Sep 2010 18:30:00 EST

STC's CEO, Sophie Ann Terrisse, discusses branding efforts of the new green cars on the market.

Desigual's Marketing Stunt

Tue, 21 Sep 2010 14:42:00 EST

Laurent Bourscheidt discusses the new Spanish retailer's bold marketing move.

Why Marc Jacobs loves Bleecker Street

Sat, 12 Sep 2010 05:59:00 EST

Laurent Bourscheidt weighs in on the increased retailer presence on Bleecker Street.

Meet Me @ Target

Thu, 17 Jun 2010 05:00:00 EST

Laurent Bourscheidt talks about luxury brands risking their reputation and value by attracting the mass market.

McDonald's and Shrek: How To Run a Recall

Thu, 10 Jun 2010 09:30:00 EST

STC's CEO, Sophie Ann Terrisse, weighs in on how successful McDonald's was in its recent recall.

Mom, I'll Make a Profit Soon

Tue, 15 Apr 2010 09:30:00 EST

Laurent Bourscheidt weighs in on Zac Posen's move to Target

Can Celebrities Still Serve as Effective Brand Ambassadors?

Tue, 09 Mar 2010 09:30:00 EST

Sophie Ann Terrisse discusses celebrity endorsements

Behind Pepsi's Choice to Skip This Year's Super Bowl

Wed, 02 Feb 2010 09:30:00 EST

"This is exactly where Pepsi needs to be," says CEO Sophie Ann Terrisse

Opinion: Recalls Aren't Just for Americans Anymore

Wed, 02 Dec 2009 10:30:00 EST

Sophie Ann Terrisse, illustrates a cultural divide over recent product recall.

14 Ways A CEO Can Benefit From Social Media: A True Story

Mon, 30 Nov 2009 02:21:00 EST

It took very little convincing to prove we needed social media...

STC Associates names Swati Katakam regional director for India

Thu, 19 Nov 2009 02:21:00 EST

Former Grey PR Cell VP is hired to lead STC's expansion in India...

Communications Industry Leader, Swati Katakam to head STC Associates India

Wed, 18 Nov 2009 9:30:00 EST

Former Grey Group AVP to lead expansion of global brand firm in market

Marketing: The Luckiest Brands

Sun, 01 Nov 2009 13:09:53 EST

If you are in marketing, you're finding that it's daunting out there. The recession has meant disaster for many companies, and the landscape of brand loyalty continues to change daily. CEOs scrutinize charts for green arrows, weekly indicators, and world market fluctuations as they yearn for signs of recovery, only to realize that growth has remained steady and strong for only a select few.

The Ms. CEO Show with Felicia Joy

Thu, 22 Oct 2009 10:26:11 EST

Forbes.com: STC discusses how you can be happy at work in the midst of a recession

Thu, 27 Aug 2009 18:30:00 EST

BNN talks to Sophie Ann Terrisse, CEO, STC Associates.

Taking Stock: Social Media Ascendancy

Mon, 17 Aug 2009 17:50:00 EST

BNN talks to Sophie Ann Terrisse, CEO, STC Associates.

The Decoder: In the Know with a PR Pro Meet Sophie Ann Terrisse

Wed, 04 Aug 2009 17:58:00 EST

Stand out from the crowd: This is the touch that branding gives a company...

Mon, 10 Jul 2009 6:33:51 EST

DS Simon speaks with Sophie Ann Terrisse, founder and CEO, STC Associates.

Taking Stock: Re-Branding Big Companies

Fri, 24 Jul 2009 12:11:47 EST

BNN speaks with Sophie Ann Terrisse, founder and CEO, STC Associates.

Tips and Strategies for Thriving in Niche Markets

Mon, 20 Jul 2009 09:34:51 EST

As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market's blow and maximize success?

Reader Feedback: Gloves Off

Wed, 01 Jul 2009 10:05:35 EST

Yes or no? If you read between the lines, Sean Cassidy and Steve Cody actually agree in their responses: set budgets are in the best interest of both client and agency.

DS Simon Vlog: Sophie Ann Terrisse discusses Global Branding for clients.

Thu, 18 Jun 2009 12:11:47 EST

STC Associates was selected to receive a Gold Award from American Design Awards

Tue, 20 May 2009 17:37:19 EST

In a recent competition, STC Associates was selected from 632 submissions to receive a Gold Award from American Design Awards for the www.knappoguewhiskey.com website. The award reflects outstanding achievement in creativity, effectiveness and practicality.

STC Associates Expands International Team

Thu, 02 Apr 2009 17:37:19 EST

STC Associates, the global strategy and brand management firm, announced the expansion of its global marketing team to include three new members who will oversee international client relations and communications.

New Rules for Brand Management in Emerging Markets

Tue, 06 Jan 2009 14:58:28 EST

Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten. While the global economic crisis is one catalyst for the shift, it is by no means the only one ? and U.S. marketers will lose their edge if they fail to understand what it means for them.

IP Interconnection Today - Identifying Opportunities and Addressing Risks

Fri, 01 Aug 2008 10:52:34 EST

As carriers prepare to evolve to a converged, IP-enabled world, the industry faces a challenge to defi ne the business and technological structures that will enable an interconnected network of networks. Providers face an imperative to avoid the unmanaged, "all-you-can-eat" model that characterizes the public Internet.

STC Launches New Switch and Data Website

Tue, 20 May 2008 17:37:19 EST

STC recently launched Switch and Data's new website. The project is a milestone in a large-scale branding initiative that will include new practice launches throughout 2009 for this provider of network-neutral data centers and Internet exchange services for the world's leading online brands. http://www.switchanddata.com/

STC retained by Donlin Recano

Tue, 20 May 2008 17:37:19 EST

Donlin Recano, pioneers in the bankruptcy management field, retained STC Associates to boost the firm's position as a thought leader in bankruptcy management. Evolving the brand, driving public relations, advertising and demand generation initiatives, STC is helping propel DRC to a leading position in the very active bankruptcy field.

Tata Communications' TGN-Intra Asia Cable System Global Launch

Tue, 20 May 2008 17:37:19 EST

For the completion of Tata Communications' TGN-Intra Asia Cable System, the final link in their submarine cable network, STC orchestrated a global launch and press event. Based in Singapore, the February 12th conference was attended by representatives of the government and an impressive roster of media including AFP, Reuters, Nikkei, The BBC, Channel News Asia and over 30 local and technology journalists. The Financial Times, The Economist, Dow Jones and Singapore's leading daily, The Strait Times, broke their stories in the morning, creating a domino effect of global coverage throughout the day.

Click here to view the press conference

STC retained by the Boswell Group

Tue, 20 May 2008 17:37:19 EST

Kerry J. Sulkowicz, founder and principal of Boswell Group consulting firm and contributor to Business Week, Fast Company and Harvard Business Review, retained STC to expand the firm's growth across broader service segments. Boswell is a leading consultant to Fortune 500 CEOs on the complex psychological underpinnings of people and culture issues at the top of their organizations.

Switch and Data Partners with STC Associates to Build Mindshare in Technology Industry

Fri, 01 Feb 2008 17:37:19 EST

STC Associates, the global strategy and brand management firm, today announced the company has expanded its existing relationship with Switch and Data (NASDAQ: SDXC), a leading provider of Internet exchange and colocation services, to enhance the company's marketing efforts worldwide.

STC Associates Expands International Team in New York Office

Wed, 02 Jan 2008 09:03:27 EST

STC Associates, the global strategy and brand management firm, today announced the expansion of its global marketing team to include three new members who will oversee international client relations and content strategy.

Does Your Organization's Gene Pool Need to make a Bigger Splash? Workplace Diversity and its Impact on Creativity

Thu, 25 Oct 2007 16:11:52 EST

The lifeblood of any communications agency is its capacity for creativity and innovation. Peter Drucker defines innovation as "change that creates a new dimension of performance." At STC Associates, we believe that diversity is the structural linchpin that moves us beyond the ordinary and gives us a competitive edge.

STC Associates Opens Singapore Office

Fri, 18 May 2007 09:03:27 EST

STC Associates, the global strategy and brand management firm, today announced the opening of STC Singapore, the Asia Pacific hub of the New York-based consultancy.

VSNL International: Can Ethernet Capture the Global WAN?

Mon, 01 May 2007 10:55:41 EST

STC Associates, the global strategy and brand management firm, today announced the opening of STC Singapore, the Asia Pacific hub of the New York-based consultancy.

WSTA Ticker: Can Ethernet Capture the Financial Instituion's Global WAN?

Thu, 01 Oct 2006 08:30:00 EST

How will Security, Reliability, and Cost Benefits Meet Requirements?

Total Telecom Magazine: Testing the Management

Wed, 01 Mar 2005 08:30:00 EST

Ethernet rides high in the WAN, but it has yet to break through in the VPN multiservices business

Intele-Card News: Global Prepaid Hot Spots

Tue, 01 Feb 2005 08:30:00 EST

Prepaid providers have a vested interest in understanding the day-to-day changes taking place in international markets. Squeezed by a highly saturated U.S. Marketplace, many will struggle to survive if they fail to adapt in real time to the global forces affecting pricing and traffic.

Intele-Card News: Customer Connection

Tue, 01 Feb 2005 08:30:00 EST

Trade shows, magazines, agencies and vendors can, and will, provide discounts if they trust they can grow with you. Build powerful relationships with these "enablers" to leverage a long-term return on investment.

Applied Research Technologies: Procurement Best Practices Guide

Tue, 04 Jun 2002 10:52:34 EST

The purpose of this white paper is to discuss the potential technical and financial benefits of MPLS, and to share Applied Research Technologies' best practices model for procuring next-generation MPLS IP-based enterprise networks.

STC Associates In Top 20 To Watch, Says PRWeek

Mon, 07 May 2001 13:41:49 EST

It's easy to see why STC Associates enjoyed a fivefold increase in its PR billings in 2000 to nearly $2.9 million. In August, the New York-based firm bought PR agency Danlee in Red Bank.

CEO Sophie Terrisse Ranks In PR News Top 15

Mon, 30 Apr 2001 08:41:03 EST

Sophie Terrisse always imagined one day being called counselor, although PR wasn't part of the initial plan. After receiving a law degree from the Sorbonne, she spent six months as an attorney in her native Paris before crossing the pond and landing a PR job in Manhattan at the boutique firm, The Wiener Group, where she stayed for three years.

Can David Beat Goliath In The Battle for Agency Clients?

Fri, 09 Mar 2001 10:02:37 EST

When Sophie Terrisse puts on her game face to pitch a big client, she focuses on two key areas: the creative and the personal. A partner in STC Associates, a midsize marketing firm in Manhattan, Terrisse believes that both are equally important.

Success Made In France

Mon, 01 Nov 1999 12:42:11 EST

Sophie-Ann Terrisse et Laurent Bourscheidt, one is the head of the Public Relations firm STC Associates, the other is the Art Director.